Associate Director, Planning, UK

About the role

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com.

What you’ll do

• You will be expected to demonstrate experience and knowledge in -
• Knowing the tools and means to build and target audiences in addressable and non-addressable media to validate the media approach ensuring that the defined audience can be reached at the scale required
• Designing an approach that outlines how and where we will connect with defined audiences – especially hard to reach / low media engagement audiences – in media for brand and performance campaigns.
• Connecting the dots between the data we, the client, media owners and other internal teams hold to plan most effectively.
• Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists and wider agency teams from a paid, owned and earned perspective
• Day to day management of campaigns and annual planning as a key liaison between clients and channel specialists
• Designing measurement & testing framework to inform as well as measure and optimise the campaigns when live
• Management of others to develop their skills

Benefits & working conditions

• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
• We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please note this is a UK based role and requires individuals to have the right to work in this location
• Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted. 
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• Please read our Privacy Notice for more information on how we process the information you provide. 
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