Demand Generation Lead

About the role

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high-impact, high-autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth. If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you. RESPONSIBILITES Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.

What you'll do

• Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top of funnel growth and downstream conversion to revenue.
• Architect and operate a modern demand engine using AI-native tooling—programmatic outbound, AI-personalized sequences, intent-based targeting, and automated workflows—that generates qualified pipeline at scale. We don’t buy, we build.
• Design and execute multi-channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision-makers.
• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing-to-sales funnel.