Social Media Lead, Developer Audience

About the role

Social Media Lead, Developer Audience Reports to: Head of Developer Growth · New York, NY NOTE: This is not a traditional marketing role, it's a growth role that reports into the Product org. We're hiring someone to speak to, and interact with, our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it. This is a builder role, not simply a coordination role.

What they’re looking for

Select a requirement to inspect fit, evidence or application context.

• You've grown an audience
• You can point to outcomes your content moved, not just reach
• You're a strong writer with a distinctive voice, and you know the difference between writing about an audience and writing for one
• You have opinions about formats, platforms, and pacing, and you change them when the algorithms demand it
• You know what ships now and what needs a second set of eyes
• You're a vibe poster (or coder) and you know how to build hype
• You're comfortable with tools and automation, and you'd rather build a workflow than repeat a task

Helpful, not always essential

• short-form video you produced yourself, an existing audience of your own, prior work with a technical or enthusiast audience, comfort on camera, and ideas about what to build with other teams, partners, and integrations.