Brand & Communications Lead (all genders) B2B SaaS for KMU

About the role

Small and medium businesses are the backbone of the German economy, and a painful share of their time and cash disappears into compliance. Bookkeeping, VAT returns, annual accounts. Mandatory, joyless, overpriced. We are building the infrastructure that changes it. Since none of this work is optional, it is closer to infrastructure than to software, and our reason to do it is to lower the cost of doing business in Germany. Eight months took us from 100 to more than 700 customers, and we are still small. That shapes every role here: a whole area to own, more to build than there are people, and scope that expands with you.

What you’ll do

• We are looking for a very particular kind of person.
• Somebody who can move a brand forward in words, in images and emotionally, all three at once. How we come across is one thing, not three, and it falls apart the moment the copy, the visuals and the feeling get decided separately by people pulling in different directions.
• We are asking people to hand over their books. Whether they trust us enough to do that is largely decided by how we come across, long before anybody speaks to sales. That is why this is one of our first senior hires rather than a later one.
• how the job actually works
• You make things. With AI in the loop, and without needing somebody else to execute before anything can go out.
• What stays with you either way is the judgment: what goes out, what does not, and why.
• what you will do
• Own how mika sounds and looks everywhere: ads, landing pages, website, social, video, decks, events
• Write and make. Headlines, ad copy, page copy, campaign concepts, and the visuals that carry them.
• Make a dry subject genuinely good. Boring is a choice, not a property of the material.
• Hold the standard for everything the company publishes, including work made elsewhere in the team or bought outside
• Build the system: components, templates and copy patterns, so good work does not depend on you being in the room
• Build the bench. Bring or find the freelancers, brief them properly, and judge what comes back.
• Own our visual identity refresh, across brand and the product surfaces

What they’re looking for

✦ Select a requirement to inspect fit, evidence or application context.

• what you bring to the table
• You are writing the copy, and in this market whether a line lands cannot be judged in translation. English at B2 or above, since it is our working language.

Benefits & working conditions

• Base 65,000 to 90,000 EUR depending on experience, plus stock options.
• why mika?