Field Marketing Manager (APJ)

About the role

Datadog is seeking a Field Marketing Manager to develop and execute regional field marketing programs that drive pipeline, build brand awareness, and deliver exceptional customer experiences across the region. This is a true field marketing role spanning campaigns, account-based marketing, and events, you'll partner closely with Sales, Demand Gen/ABM, Partner Marketing, and Communications to bring Datadog's go-to-market strategy to life in market. In the initial 6 months, your focus will be on planning and executing a curated slate of first and third-party events and sponsorships across the region.

What you’ll do

• Develop and execute regional field marketing programs - including campaigns, account-based marketing, and events - that drive pipeline and strengthen Datadog's brand in market
• Own the marketing pipeline generation outcome from conception to execution to results
• Evaluate and prioritize third-party sponsorship opportunities based on audience fit, brand visibility, and pipeline potential
• Partner with Sales, field marketing teams, and Demand Gen/ABM to align target account lists, build pipeline-driving campaigns, and convert event and program engagement into qualified pipeline
• Collaborate with Communications and Partner Marketing to align messaging and co-marketing opportunities across programs
• Own on-site logistics and execution for events, ensuring high-touch, on-brand delivery for customers, prospects, and partners
• Track and report on program and event performance (pipeline influenced, cost-per-lead, attendee quality) and use data to continuously optimize
• Act as the regional point of contact for field marketing strategy, keeping regional leadership and global marketing ops aligned on status and risks
• Build toward a broader regional field marketing remit beyond events as the role and region matures

What they’re looking for

Select a requirement to inspect fit, evidence or application context.

• Experience in B2B field marketing, ideally in enterprise technology or SaaS, spanning campaigns and events rather than event execution alone
• A proven track record of building and executing field marketing programs, including managing third-party sponsorship relationships, under tight timelines and fixed budgets
• Comfortable owning a budget and making trade-off calls to protect ROI
• Highly organized, deadline-driven, and able to juggle multiple concurrent programs across a region
• A strong collaborator who can align Sales, Demand Gen, Partner Marketing, and Communications around shared goals
• Data-driven - comfortable tracking pipeline impact and reporting results to leadership
• Willingness to travel up to 40-50% within the region during peak event season

Benefits & working conditions

• Join one of the fastest growing global SaaS companies in the world
• Generous and competitive benefits package
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Employee-focused best in class onboarding
• Internal mentor and cross-departmental buddy program
• Friendly and inclusive workplace culture
• Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.
• #LI-Hybrid